Word of Mouth Marketing
Word of mouth is one of the strategies for business marketing of the company. Word of mouth is person to person communication. As the advance of technology, electronic word of mouth (eWOM) is appearing. Even, there is a differentiation in eWOM, which is between pcWOM and mWOM. PcWOM is personal-based computer WOM. MWOM is mobile-based WOM.
Let’s back to the electronic word of mouth. Electronic word of mouth is such as website, discussion forum, personal blogs, and alike. Through this kind of web page, the society or the customer are able to share their opinion toward certain products or services. It is not only sharing, but also reviewing, giving recommendation or opinion toward the certain product or services. The positive word of mouth influences the customer decision making. Most of the people are more listening to friends’ suggestion. Because it is an electronic word of mouth, people are usually use costumer review to discuss about the certain product or service.
Hence, electronic word of mouth has differentiation with the traditional word of mouth. Electronic word mouth can reach wide scope and the speed of the spread is fast. However, electronic word of mouth is effective and efficient for the company.